The best in appeal From the Boot, Vol. 5: WYCON Cosmetics

WYCON Soft Mousse Eyeshadow in 16 and WYCON Long-Lasting eyeliner in 16 strong Coffee on my eyes, and WYCON Long-Lasting liquid Lipstick in 20 Fragola on my lips
Are you satisfied with your name?

Isn’t it funny that the one thing that represents us the most is not for us to decide? parents have a such a substantial responsibility, I think!

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Personally, I’m quite satisfied with Carolina. I especially like the fact that it’s pretty uncommon (at least among people of my generation, in the Bologna area).

Did you know that I’m the only Carolina Braina in the world? Well, undoubtedly you didn’t… but yeah, Braina is a last name only my family have, and I’m the only one named Carolina.

It would be so odd if there were someone else with the same name as I… how do the people out there with very common names feel about that?

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But anyways, what I indicated to say before going off on a major tangent here was that, apparently, WYCON Cosmetics wasn’t satisfied with their previous name, “WJCON”, and last year made a decision to substitute J with Y. That’s why you’ll see two different spellings in the pictures.

You may remember from my Insider’s guide to makeup shopping in Italy that WYCON is a KIKO-style brand that, just like KIKO, is only sold in the brand’s own standalone stores. It’s a younger company than their a lot more popular competitor, and absolutely not as omnipresent, but I think the quality of their products (at least those I’ve tried) is comparable.

Let’s have a look at my favorite picks!

L-R: WYCON liquid Lipsticks in 20 Fragola and 03 Rosa Antico, WYCON Matt Sublime Lipsticks in 629 and 618, WYCON Long-Lasting eyeliner in 16 strong Coffee, and WYCON Soft Mousse Eyeshadows in 11 and 16
WYCON Long-Lasting liquid Lipsticks in 03 Rosa Antico & 20 Fragola

WYCON Long-Lasting liquid Lipstick in 03 Rosa Antico

WYCON Long-Lasting liquid Lipstick in 20 Fragola
If you’re a fan of liquid lipsticks, WYCON’s formula is one you shouldn’t miss. It lasts well on the lips without crumbling off and isn’t particularly drying. among 34 shades, you’ll be sure to find at least one that floats your boat. Personally, I’m in love with shade 20, while I’m not so sure about 03 (it looked different in the store’s lighting), but the formula is equally amazing.

WYCON Matt Sublime Lipsticks in 618 & 629

WYCON Matt Sublime Lipstick in 618
WYCON Matt Sublime Lipstick in 629
As I said before, I have a soft spot for comfortable-to-wear matte lipsticks in bold shades, and my WYCON Matt Sublimes fit that description perfectly. 618 (which, sadly, seems to have been discontinued) is a fun summer shade, while 629 is just the most stunning warm red.

WYCON Long-Lasting eyeliner in 16 strong Coffee

Among all of the eyeliners I’ve tried, the WYCON Long-Lasting eyeliner in 16 strong Coffee might very well be the one that lasts the longest on the waterline. I highly, highly recommend it! Besides its bomb enduring power, I also really like its dark brown hue, as it works really well to define the eyes, without being as extreme as your normal black.

WYCON Soft Mousse Eyeshadows in 11 and 16

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For basic daytime looks, I love using cream eyeshadows, and these two from WYCON are substantial favorites of mine. They apply easily and evenly to the lids, and their wear-time is impressive.

Shade 11 is a pretty rose gold that gives lids the nicest luminosity, while shade 16 is a reddish bronze that would look remarkable on green eyes, but I really like it on my brown eyes as well.

If on your next trip to Italy you want to have a look at WYCON products, make sure you check out their store locator, first!