Paul & Joe ideal makeup primer Is also a Purr-fectly Moisturizing Serum

by layla Make-up

excuse me, um…why doesn’t this tube have a cat on it?

Dear friendly person at Paul & Joe,

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A kitty cat somewhere on the packaging of your ideal makeup primer would have turned it into the most Purrrrfect makeup Primer, in my humble cray-cray cat lady opinion. Please take this under advisement for future product modifications. thank you.

Feline wordplay aside, $42 Paul & Joe ideal makeup primer is one of two new makeup primers coming from Paul & Joe this fall, and it does a little bit of everything. It’s a tinted gel makeup primer to prep skin for foundation by filling in pores and fine lines, and it also moisturizes and improves wear time while adding a sheer veil of tinted color.

This is the option you want if you’re seeking heavy-duty spackling.

Swatch of Paul & Joe ideal makeup primer in 02

It does what any good primer should, mellowing out my pores, and one pump does the trick for my entire face, leaving homegirl to wonder, “Where my pores at?!” The gel formula dries to a smooth, canvas-like powder finish ready for foundation shenanigans.

Like many Paul & Joe makeup, it has a strong fragrance. My nose detects notes of Russian Blue, Ragdoll and Siamese…

Totally kitten (kidding) ya! It smells like baby powder, orange flowers and jasmine.

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Paul & Joe ideal makeup primer arrives in two shades — 01, a slightly bright ochre, and 02, a natural ochre (and the shade I wear) — this August 2015 online and at Paul & Joe counters.

PRICE: $42
AVAILABILITY: Coming August 2015 to Paul & Joe counters and online
MAKEUP and charm blog RATING: A- (a great, albeit a tad pricey, all-around primer)

Your friendly neighborhood charm addict,

Karen